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The holiday and travel industry is among the most rapidly developing out there. It needs to be really due to the massive revenue that the industry generates and the aggressive competition that results. A lot of companies are quickly finding that their practices are outdated and their potentially customers are going else ware because they are being reached quicker and other companies have more efficient methods of letting their customers know what is going on during every step of their booking. Here we look at 3 advances in communications that travel companies are using to stay one step ahead of the game
Email. You could argue that email has been around for quite a while now and is not a new form of communication. Yet there are still travel companies who do not use it to its full potential and instead still do most of their communication via phone or post. Those companies who have embraced this technology, like Oceania Cruises, are using it to attract customers via newsletters etc, arrange travel bookings, deal with customer enquiries instantly, provide up to date information to customers on their booking and send out billing info to name a few.
Booking over the net. There are lots of companies now following the trend of taking their whole booking process online and making it automated. The modern customer is a lot more discerning than they used to be and are moving towards the more simple, less time consuming methods of making their booking which these systems can offer. Obviously this is used alongside other communication methods but companies who do not adopt this, especially in the luxury cruises domain, will soon struggle
Social media. There has been a lot of unavoidable buzz about social media and also a lot of criticism with regard to its actual potential. However, companies that are at the top of their game or willing to keep an open mind, such as Oberoi Nile Cruises, are reaping the rewards by communicating with potential customers on their own level and in an informal setting. Something that has got the travel industry excited at the moment is Twitter, which is a platform that allows companies to communicate with a wide spectrum of people and keep them up to date with developments and offers
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