social media marketing – online marketing – business marketing

Everyone is talking Web 2.0, and with over 68 million Google search results, it’s clearly a term that’s here to stay. But, surprisingly enough, not everyone knows what it means.  Web 2.0 is an all-encompassing name for the multitude of online changes occurring at the same time. These changes include the addition of more complex media to websites, the movement to more user-friendly ad and text alignments, and the explosion of interactive formats and blogs.

One web 2.0 buzzword that is getting a lot of attention right now is social bookmarking. Marketers want to know how they can use social bookmarking to increase their site’s traffic.

The best way to start tackling that question is to actually join a social bookmarking site yourself. Become familiar with the popular social bookmarking sites by joining them and creating a profile. Contribute to the site as other users do. Share favorite sites and include great content from your own site.  Pick up on the tone and comments from the site’s users and ensure you are contributing items that are appealing. Social bookmarking users interact in a very personal way. They share product ratings, interesting sites, ideas, opinions, and articles. They develop a special community. If one or two users find and love your site, you often get the attention of their friends, too.

But, be forewarned, attaining people’s attention on social bookmarking sites is only the first step in achieving the results you seek. Your site must be innovative, interesting, easy to use, attractive, and offer benefits to the user. It must transform that initial attention into true interest. Sites that are rich in regularly updated, fresh content are more likely to keep the attention of its traffic.

There are a number of top social bookmarking sites from which you can get started. But don’t forget, traffic won’t necessarily arrive to your site simply because you joined a bookmarking site. Again, you must have an interesting, content-rich, benefit-oriented site that is meaningful to people. Then the followers will stay. Become part of the community themselves and really understand the role users play in evolving the site. 

To make the most of social bookmarking, understand it. Become part of it. Use it. Join the community and start contributing.

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