LinkedIn and Facebook in that order. But these are preceded by Twitter and Blogs,
which are categorized broadly under social media sites. Social bookmarking also called elaborately as social network marketing bookmarking is a prominent SEO generators. This effective tool, though a new technique, needs to be part of every Social Network Marketing strategy as it boosts up the company’s search ranking.

In social bookmarking, users of social network sites use different “tags” for identifying and
categorizing the sites visited. Sometimes, the site to be bookmarked suggests these tags based on other users’ tags. Once tagged, they are shared with other users in the shared group on the website.

Book marking takes up the SEO ranking of the SNS remarkably. This is a relevant and efficient tool for increasing the ROI in Social Network Marketing as it also helps in back-linking blogs, websites and content pages to multiple SNS. Social network marketing bookmarking increases the visibility to new and extended network of people and is a time-saving tool for keeping track of relevant information.

The value of social network sites is defined by their page rank. All those who have just started on Social Network Marketing use Facebook as the initiation tool. This is mainly because it has emerged as the number-one choice of most of the users. This is closely followed by Twitter and LinkedIn. B2C businesses are also more focused on the usage of Facebook as compared to B2B who utilize blogs and LinkedIn.