How To Use Radio Commercials To Promote Your Facebook Page

These days you hear lots of radio commercials that have replaced “Visit us online at…” with “Follow us on Facebook”…”

Originally, business owners were told, “Always mention your website everywhere.So they followed those instructions — even when there was absolutely no reason for anyone to visit their website. Hence, all those radio spots that shout or sing or attempt to be funny, and at the very end: “Visit us online at…”

The problem: Nobody cares about your business. You’re the only person to whom your website is important.

This morning, not a single person awakened and thought, “Golly, if only someone would tell me about a good website I could visit. I have so much free time…”

People care only about how your product or service can add to the quality of their lives. If your website doesn’t promise to improve their quality of life, they’re not going to bother to go there.

These days everyone tells them to be sure to mention their Facebook fan page whenever possible.” Or, “Always ask listeners to follow you on Twitter.”

Using mass media — especially radio advertising — to drive traffic to your Facebook fan page is a good idea…if you know how to do it.

Most advertisers, however, don’t realize they need to give people a reason to “follow us on Facebook”.

Radio has proven to be the single most effective mass medium for driving targeted Web traffic (whether it’s a website, Facebook page, or Twitter account). But it’s effective only when:

1. The entire radio commercial is constructed specifically to get the targeted listener to follow you on Facebook (or go to your website, or follow you on Twitter.). That doesn’t happen when you spend the entire commercial talking about yourself and they tell listeners to go to your online page.

2. The commercial’s single call to action is to visit your online presence. With radio advertising, choice paralyzes response; you need a single call to action.

3. You give the targeted listener a compelling REASON to take that action. If you don’t promise to enhance the listener’s life or solve a problem for them, it’s a waste of time to tell people to “Follow us on Facebook”.

Will the listener benefit in some way by following your Facebook fan page or by following you on Twitter or by going to your website?

Yes? Yes? Then whatever that “something” is — use your commercial to sell it..

The most far reaching advantage that you can take away as a marketeer with Twitter lies in its ability to enable you to network with other Twitter users. Talented, smart people are members of this network and you can easily reach them via Twitter. When you are able to have such interactions with like minded people, it leads to new ideas and concepts, collaborative projects and mutual partnerships. Twitter helps with these new affiliations, while at the same time aiding you in maintaining your old relationships. Useful not just for business owners, but additionally for those who own a hobby web site, or for those personal blogs that you need to gain additional visitors for, Twitter is your best choice. Twitter marketing is not to be confused with multi level marketing or networking marketing, because this is a genuine way to gather a pool of interested people in one place and interact with all of them on a many to one basis. You advertise your business with conviction and understanding as you create long-term associations. The latest new keyword research tool can be found at this IM Eye page.

Internet marketing experts previously hailed Google Adwords as being the best marketing tool available. Because it is built on direct response marketing principles, it helps to convert direct sales, bringing increased profits to your business. A great forum for employing direct marketing techniques, Twitter does not turn out to be an advertising format, but instead it is a social platform. You are effectively able to advertise your services or products without any fees when you employ Twitter and build up a loyal, interested following. It does not cost you a thing to begin marketing with Twitter.

Take the time to learn how Twitter marketing actually works and you will be able to enjoy the full benefits of this new phenomena of social marketing. Certainly far from boring, this is not complicated. First do your research before you plunge in head long, then give it a shot.

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Three Twitter Apps That Rock

We all want more traffic to our websites and more business owners are getting more web savvy and know that social media drives traffic to a website (therefore, it’s a part of SEO) including growing relationships with others. And, also, it can be tamed to fit your needs.

Managing your business’ social media yourself can be done (if you wish to hand it off you need an SEO Specialist) but the easiest way to do it is to pick a few social media sites and stick with them.

Don’t sign up for everything you can – take the time to figure out what functions are available and then choose the site, or sites, that best fits your needs. Work out how you like to interact with others and which kind of social media site best reflects how you want to be seen online. Take baby steps first and when you are comfortable you can branch out to other sites.

Because Twitter is very basic many people give it a go. Many don’t understand how basic it really is while others love it and use it in many different ways. Twitter can give you a lot, for free – it’s a cool site for spreading the word among your followers.

So, how can you get the most out of Twitter in the shortest amount of time? The video shows you three great apps that help you get the most out of Twitter in the time you have – essential if you are in charge of any social media marketing.

Using all three tools in the video is not necessary – one will do. Find which one most fits with your needs and get to know how to use it to the max. You might even find services like SocialOomph can add even more to your tweeting and allow you to get on with other things, as opposed to tweeting.

So, just remember that Twitter is not going to disappear over night, it’s powerful, and it can help grow your small business – but know how to use it productively and that utilizing third party applications, as opposed to the Twitter website, is priceless.