Social networks can be classified based on various categories like membership fees, geographies, usage base, demographics etc. Depending on the service / product offered and the marketing objectives, e-marketers can make a choice of the social networking sites that need to be targeted. The different communities hold the interest of their members through their utility [...]
Read More...Most often Social Media and Social Networking are assumed to be the same, but there is a significant difference between the two both in terms of meaning and features they offer to clients. While Social Media is a tactic of connecting with a target audience, Social Networking is a means of sharing information and interacting [...]
Read More...There is remarkable increase in online social networking activity; considering the numbers in US alone shows that 37% of adult users and 70% of teens from the online population engage in this activity every month. As per the projections of eMarketer, by 2011, 50% of adult Internet users and 84% of online teens in the [...]
Read More...Social Networking Sites (SNS) have made real time communication with total strangers a reality. In fact, they act as equalizers and make it all as simple as chatting up with a friend. Individuals are made powerful with the ability to make or break a brand even if it belongs to a large corporation. In order [...]
Read More...Social Network Marketing (SNS) has opened a whole new world of possibilities for marketers. Organizations are aiming to gain credibility in their online marketing communication by moving it towards exchanges between individuals and consumers rather than directing it to the market from their internal marketing department. The whole process is geared at gaining the bandwidth [...]
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